When we talk about increasing website traffic, we’re really talking about several different things, including increasing hits, increasing page views, increasing sessions, and increasing unique visitors. For some sites the search engine optimisation is all about, increasing page views will this is the immediate goal because the concern is that the vast majority of visitors view only one page of the site, then leave. For others the immediate goal will be to increase the number of unique and return visitors.
Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine optimisation ranking. Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming.